Bruce Caldwell Joins Kissel + Wolf Australia as Sales Manager ANZ for corrugated packaging – sign and display.

The team at Kissel + Wolf are thrilled to announce a major development in the printing and packaging industry, as industry veteran Bruce Caldwell has officially joined Kissel + Wolf Australia as the new Sales Manager ANZ for corrugated packaging – sign and display. This strategic appointment comes as part of our ongoing commitment to innovation and growth in the dynamic world of Print & Packaging.


Bruce brings a wealth of experience and expertise to his new Kissel + Wolf Australia role. With an illustrious career spanning over 20 years, Bruce has established himself as a visionary leader in the industry. He is known for his strategic insights and unparalleled dedication to helping customers in their digital transformation.


In his new capacity, Bruce will spearhead the development of our cutting-edge digital inkjet solutions, with a primary focus on the Corrugated Packaging and the Sign and Display market across Australia and New Zealand. His profound understanding of market trends, coupled with his ability to forge strong relationships, positions Kissel + Wolf Australia to reach new heights in the industrial printing landscape.


Bruce's appointment is starting on 1. January 2024, and we welcome you to connect with him to explore and discuss the exciting possibilities that lie ahead. He can be reached at 0402 121 043 or


"Bruce and I have worked together in the past and we have known each other for years. I am thrilled to welcome Bruce to the Kissel + Wolf family. Together, we will drive change in the corrugated packaging segment with innovative digital solutions." – Jamie Weller, Managing Director, Kissel + Wolf Australia.


Jon Field, Executive Director of Sales & Service – Digital, Kissel + Wolf Australia said, "There is no substitute for experience, knowledge and a strong customer focus.  Bruce has these attributes in spades. I am personally delighted to welcome Bruce to the sales team, and I look forward to working closely with him to offer our customers a strategic competitive advantage in the sustainable, short-run, corrugated packaging market".