SCREEN launches new branding to sectorise its growing digital inkjet press portfolio

SCREEN has refreshed product logos for its Truepress series brand of inkjet digital printing systems. The range, which began in 2006 with the release of the highly successful Truepress Jet 520 series of document, transactional, book and direct marketing presses with EQUIOS software, has now expanded to include offset-quality full colour machines, high speed label presses and the upcoming Pac520P and Pac830F flexible packaging presses for sustainable paper and plastics respectively.


“There are now over a dozen variants of our Truepress devices, each with specific traget market benefits,” says Screen GP Australia Managing Director Peter Scott. “We saw the need to more clearly to delineate the three main categories and have refreshed the branding in order to do this, particularly as new devices roll in from R&D into market. Each category also has specific front-end  software requirements, catered for by versions of EQUIOS and other third-party integrated software.”


The changes intend to clarify Screen’s development of products and solutions for each of the commercial/publishing, label and packaging markets. The company plans to begin shipping presses bearing the new branding from March 2023.


Screen has been working to better differentiate its development of products and solutions for individual fields and to increase its ability to deliver new value to its customers. The three categories are:


Commercial/Publishing, mono & colour:Truepress JET

Self-adhesive and other Labels:Truepress LABEL

Flexible packaging, paper & film:Truepress PAC