Océ Colorado to Pop-Up at Visual Impact Sydney
If you’ve been thinking about popping over to Sydney Olympic Park for the Visual Impact expo next month, there’s now another compelling reason to attend, with Océ Australia confirming that they will bring their new ‘pop -up showroom’ featuring the revolutionary Océ Colorado 1640 64” roll -to-roll printer, to the show.
Visual Impact has a well-established reputation for bringing the very best knowledge, resources and technology to the sign, display, wide-format and digital print sectors and next month’s show in Sydney will be no exception, with market leaders like Océ Australia putting their latest and greatest on show. For Océ, VI provides the opportunity to give the Océ Colorado 1640, the first machine to feature the company’s game-changing UVgel technology, its first official show outing in the Harbour City.
Reputed to be the fastest 64” roll-to-roll machine on the market, almost five times faster than its competitors, the Océ Colorado capitalises on the gel-like structure of Océ’s unique ink technology, which allows the image to be pinned instantly to media via an LED ‘pre-cure’ process prior to full curing once the image is complete. This delivers exceptional image quality, with virtually no dot gain, and also extraordinary media versatility.
The machine’s debut at the Sydney show, where it will be teamed with an Océ Arizona 2280GT UV Flatbed Printer, follows enthusiastic feedback from Brisbane print service providers, who recently became the first in Australia to experience the ‘pop-up’ when it visited New Farm for a couple of weeks in July. According to Dale Hawkins, Senior Marketing Manager from Océ Australia, the company is hoping the same formula will be equally well received at the Sydney Showground.
“The Colorado has generated enormous interest to date, and the pop-up showroom setup is designed to allow visitors to really experience the speed, automation, quality and flexibility which allows you to print more for less – and put more money into your wallet,” he says.
“Visitors will be able to watch live demos of the Colorado producing a range of applications, learn about UVgel technology and why we believe it is the future of print, and talk to our product and technical specialists about how this technology could fit their particular business situation. Plus, we have an innovative new ROI tool which will allow visitors to crunch the numbers and see just how much of an impact the Colorado could have on their productivity and profits.”
There also seems to be plenty more attractions planned, with our spies telling us that the Océ Australia team will demonstrate plenty of ways to put more dollars in your hip pockets as well as some special VI deals for orders written at the show. For those who book a demo ahead of time (bookings can be made here), there will also be a couple of movie tickets to pop in their wallet.
Visual Impact Sydney will be held from 12 – 14 September at the Sydney Showground, Sydney Olympic Park. Click here to find out more, or register online today.
